In an attempt to draw even more attention to the dangers of breast cancer and the importance of regular checks, Ford's Warriors in Pink initiative landed a deal with NBC, which will see the November 23 makeover episode of The Biggest Loser show feature the Pink message.

The collaboration between Ford and NBC will move past the regular “stay tuned for the following message” and try to blend the Warriors' efforts within the show. Contestants and viewers will be asked to be active players in the fight against cancer and will be rewarded for their efforts with the possibility of winning a 2011 Ford Edge.